Serious Business: Gawker reefers a Bob Costas joint. Will “Deadspin” Leitch does a great job of explaining why the blogosphere is different than the mainstream media, and why both need to exist, but Bob and Buzz and (to a lesser extent) Braylon aren’t really listening. Will is brilliant, we all know, but the issue here is really about what’s news and why it matters. And he makes the far better argument than the workaday Buzz and the hyperprivileged Bob. That they seem to see him as some sort of sports journalism Al Queda is entrancing. Which is why I ended up watching all of the 18:00 minute clip, despite the curse words by the mainstream guys. That’s not newspaper talk.